Let us imagine a new future of connectivity. A future in which consumers create deeper and more authentic connections to their interests. This future is shaped by our BVNOs.

BVNOs take existing brands, and by implication, their community, to build a membership through mobile connectivity. It's quite simple. Every individual is required to have a mobile plan nowadays to exist and function in our modern society. Instead of fulfilling this absolute need with a faceless provider, existing brands should fill this space. Bind together the requirement of a mobile connection with a space that members actually want to be part of, and voilà, a technological revolution begins.

This isn't just about telecommunications and mobile providers. We are reframing connectivity as a cultural, emotional, and technological phenomenon. BVNOs are becoming the new social media platforms. Platforms for shared values, exclusive content, lived experiences, and personalised tools that meet people in the rhythms of their everyday digital lives.

Take a music label. They start offering mobile plans that come with early concert access, direct artist-fan interactions, and curated playlists that evolve with your taste. Or a sustainable fashion brand offering a mobile plan where every gigabyte spent plants trees, and every interaction rewards conscious consumption. Suddenly, your mobile provider becomes a form of identity.

That is the power of BVNOs. They turn passive users into active participants. They transform connectivity from a cold utility into a human experience. The SIM card becomes a gateway not just to the internet, but to belonging.

And the technology is ready. The tools to launch a BVNO are no longer reserved for massive players with billion-dollar budgets. Brands, big or small, can now harness the infrastructure, data, and flexibility once monopolized by MNOs. With the rise of embedded connectivity, and modular telco platforms, the barriers are crumbling. What remains is the opportunity and the responsibility to rethink how we connect.

The question is no longer if brands can become BVNOs. The question is: why haven't they already?

Let's start this revolution together.